Loyalty & CRM
Activate data to build lasting, profitable relationships.
Offers and rewards don’t drive loyalty and brand affinity. True loyalty requires a deep understanding of the guest and the ability to engage with them as an individual.
Watch video
Problem #1:
Customers sign-up and then never check-in again.
Guests won’t stay active in your loyalty programs unless it’s effortless.
Our secret: With Thanx, guests earn progress simply by paying online or in-store as they normally would. Thanx uses credit card linkage behind the scenes to capture purchase data. No punch cards, QR codes, or phone numbers required.
98% of guests enrolled in Thanx loyalty programs remain active 2 years later. Compare that to traditional loyalty at 40% after just 6 months.
Problem #2
Gaps in data = lackluster business outcomes.
Better data means better ROI.
Our secret: With Thanx, purchase data is tracked automatically, resulting in better data and better outcomes. Thanx-powered loyalty programs build connections that result in increased frequency, reduced churn, and ultimately increased customer LTV.
A recent bounce back campaign had a 59% open rate and resulted in the highest return rate of guests making a second purchase within 28 days, the highest return rate we have seen since before COVID.
Urban Remedy
Problem #3
Loyalty is too costly.
Untargeted discounts are expensive and attract the wrong customers.
Our secret: Focus your limited budget on what really matters: building connections and changing guest behavior. Offer relevant incentives only to your highest-value customers at the right moment, on the right channel.
Beyond the basics
-
Experiential loyalty
Guests today want to feel a connection to your brand. With flexible loyalty, you can offer unique, personalized experiences instead of promos and discounts.
-
Customized for your brand
Loyalty is a fantastic way to differentiate and elevate your brand story. Customize your program and get creative!
-
Real-time, private channel feedback
Capture and respond to verified customer feedback alongside purchase context. Use critical and important feedback indicators to prioritize the highest-value outreach.
-
Feedback & Keyword analysis
Identify and resolve problems by location and staff member with automated keyword sentiment reporting powered by Natural Language Processing (NLP).
Simply asking for feedback increases frequency by 7%, responding personally by 14%, and when offered with an incentive by 23%.
Problem #4
Acquiring loyal members into your database takes years.
Which means achieving a return on your investment takes years too.
Our secret: Done right, digital purchasing massively accelerates the growth of your customer database unlike any other sign-up method. In just a few weeks, you will have a wealth of data available for personalized marketing.
Problem #5
Customer retention is not measured or prioritized.
Roughly 70% of revenue comes from 20% of your customers.
Our secret: Thanx helps you understand and segment customers based on their lifecycle stage. Because getting a second visit from a trial customer is very different than bring back a lapsed customer or driving incremental purchases from a regular.
What is LTV anyway and why is it important?
CHECK x Purchase
Frequency x Time of
retention
What’s included
Flexibility
- Flexible rewards: items, $ off, % off, swag and more!
- Spend-based, visit-based, surprise and delight, and status and tiers focused loyalty programs
- Change your program anytime
- Custom automated programs
Simplicity
- Automated loyalty programs (ie Refer-a-Friend, Reputation Manager, Birthday)
- Rewards management - build rewards once
- Machine-learning powered Winback
- Multi-channel: earn and redeem loyalty benefits both online and offline
Outcomes
- Lifecycle marketing reporting
- 360 view of customer spending
- Quarterly program reviews
- Member sign-up and activity reporting