Easy enrollment without compromising experience.
Tomatina had become frustrated with its existing customer loyalty program. Only 18% of customers ever registered expensive plastic cards. Tomatina was looking for a better solution that wouldn’t confuse or alienate loyal customers actively using the legacy program. Thanx’s proprietary credit card integration makes it effortless for customers to enroll and earn rewards on purchases.
Out with the old, in with the new, in a snap.
Thanx guided Tomatina through a seamless transition that included transferring progress to existing customers’ new accounts. In just 5 months, Tomatina transitioned 96% of its previous customer loyalty program’s active members to Thanx. Once transitioned, Thanx boosted the average check size of enrolled customers by 39%.
Personalized engagement that delivers on KPIs.
With the previous program, only 51% of customers remained active 6 months after signing up. With Thanx, 82% remained active after 6 months — a 61% improvement in program engagement. Tomatina’s VIP program saw 35% redemption on targeted offers to their VIPs — a 3.5X improvement from other loyalty programs. Upon redemption, VIPs spent 37% more than average, further boosting sales.