BIG NEWS! Announcing lifecycle automations and optimized A/B testing, part one of our upcoming Loyalty 3.0 release. Register for the reveal webinar here!

Close
Thanx
  • Platform
    • Platform Overview
    • Digital Experiences
    • Personalized Guest Engagement
    • Loyalty + CRM
    • Open platform + APIs
    • Why Thanx
  • Customers
  • Industries
    • Restaurants
    • Retail & Retail Services
    • Malls
  • Our Perspective
    • Emerge Stronger
    • Food Fighters
    • Inspiration
    • Our Perspective
  • Log In
  • View Product Tour
  • Get a demo

Customer Story

Oath Pizza

Headshot of Stacie Colburn Hayes, CMO at Oath Pizza, for Thanx
Without Thanx, we’d be relying on in-store marketing, which doesn’t currently exist. Instead, we are maximizing existing channels and pivoting to meet consumers where they are.
Stacie Colburn Hayes, Chief Marketing Officer (CMO)
Oath Pizza

Oath Pizza is a Nantucket-born, better-for-you pizza brand with over 60 company-owned and franchise locations across the country. In their own words, Oath Pizza strives to be a socially-conscious and purpose driven company. With Thanx, Oath has extended this mission to their customers, offering best-in-class online ordering and customer loyalty to elevate the guest experience.

Download the PDF Case Study
+368%
CRM Growth

Oath’s CRM had grown 368% since launching web ordering.

Oath Pizza mobile app example

Seamless digital ordering + customer loyalty.

The Oath Insider program enables customers to seamlessly order through the app and on the web. Because loyalty is integrated into the process, it’s easy to convert guests to become loyalty members with just a few clicks. Guests who order online become connected members that can be communicated with so the brand stays top of mind.

Learn more about:

Mobile ordering Web ordering

Example of Oath Pizza revenue from one campaign

Personalized campaigns deliver engaging experiences.

The Insider program enables Oath Pizza to track and better understand customer spending habits so they can develop more personalized, actionable, and measurable customer engagement campaigns. In a competitive market, the impact is a highly engaged customer base more likely to make follow-up purchases and contribute incremental revenue.

UI of custom segments inside Thanx dashboard for Oath Pizza

Strategy and tools to tackle the COVID climate.

With Thanx best-in-class native ordering experience, Oath’s digital revenue increased 90% over the previous year. Throughout the pandemic, Oath has grown their customer database, incentivized direct ordering with loyalty, and leveraged personal targeted outreach to drive customers to their owned channels.

+250%
Orders during COVID vs. 72% industry avg
+160%
CRM Database growth during COVID
>$570k
on track to save in commissions from 3PD

Become an Insider.

Get the Oath Insider app and experience the ease of online ordering and customer loyalty.

Leading brands partner with Thanx.

Let’s see how we can help you too.

Request a demo
Thanx

For Merchants

  • Help Center
  • Refer a merchant
  • Status
  • Pricing

Company

  • Contact us
  • About us
  • Careers
  • Press

For Consumers

  • Log into your account
  • Get the Thanx app

Privacy, Terms, Cookie Policy

© ‘21 Thanx, Inc.
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}