There’s no denying that engaged customers are extremely valuable.  Engaged customers represent a 23 percent premium in terms of wallet share, profitability, revenue, and relationship growth.  But to succeed at customer engagement you need to offer a highly personalized customer experience. And, despite the massive upside, 70 percent of merchants fail to personalize their marketing campaigns.

We teamed up with five influential industry leaders to bring you our Customer Engagement Predictions for 2019 and beyond. From bleeding edge technology advancements to radical personalization efforts, the world of customer engagement is about to be rocked.

Businesses today juggle a variety of marketing point solutions and data feeds — email tools, plastic card loyalty programs, mobile apps, customer surveys, mystery shoppers, social, reservations, online ordering, and more — with no single view of the customer. Siloed technologies slow your team down and make it impossible to turn data into action. When