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Customer engagement and loyalty guides.

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Test Guide

Restaurant brands continually seek innovative ways to boost customer loyalty beyond traditional discounts. Enter non-discount rewards — a powerful strategy leveraging experiential and exclusive perks to enhance customer engagement and brand affinity. In our first Thanx Loyalty Lab, we’ll showcase how leading brands and Thanx merchants successfully deploy these strategies to create memorable and valued

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The four horsemen of the restaurant apocalypse illustration by Brennan Gilbert for Thanx

The Four Horsemen of the Restaurant Apocalypse?

How lessons from the travel industry’s response to online travel agencies may enable restaurants to survive (and hopefully thrive) in a delivery-heavy future.

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Thanx Restaurant Digital Model

Calculate the profitability of driving your owned ordering channel growth. Play with assumptions, third-party commissions, and calculate both top-line revenue from online channels and savings from direct ordering.

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Customer Engagement Technology Comparison

Businesses today juggle a variety of marketing point solutions and data feeds — email tools, plastic card loyalty programs, mobile apps, customer surveys, mystery shoppers, social, reservations, online ordering, and more — with no single view of the customer. Siloed technologies slow your team down and make it impossible to turn data into action. When

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Comparison guide vs. LevelUp image

Thanx vs. LevelUp – Competitor Technology Comparison

Thanx makes data-driven guest engagement easy. Unlike LevelUp, Thanx offers: A best-in-class native ordering experience that will delight your customers and won’t cost you a fortune to upgrade Automatic creation of over 40 default customer segments with one-click targeted campaigns & custom segment creation for no added cost Transparent, predictable pricing that won’t have your

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Restaurant Field Guide: Thriving in a Delivery-Driven Environment

The restaurant industry is unparalleled in how dynamic it is.Forever changing, forever in flux, wildly dynamic and in constant response to consumers’ needs, what was a competitive industry simply because of consumers having countless choices to satisfy their dining desires has seen a whole new competitive element change the landscape of business: Delivery. Covering three

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The Essential Guide to Restaurant Revenue Growth Strategies

The restaurant industry is constantly evolving, and it’s making it harder for operators to maintain revenue growth. The shifting trends present new problems for restaurant operators, including but not limited to: Declining visits as a result of strong competition and non-traditional eateries Less foot traffic as customers turn to online choices Profit loss from delivery

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Pizza Restaurant Customer Engagement Guide cover

The Customer Engagement Guide for Pizza Restaurants

In this informative guide, we’ll discuss the 5 pillars of pizza restaurant customer engagement and give you actionable tips to engage your customers in personalized and meaningful ways. We’ll also share real-life success stories of pizza restaurants who use customer engagement to grow their revenue and create raving fans.

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A Full-Service Restaurant Guide to Customer Engagement

Restaurant goers have high expectations. They expect great food, prompt service, and affordable prices from full-service restaurants. Even if your restaurant excels in all three areas, there’s no guarantee that customers will come back. To drive customer loyalty, full-service restaurants must provide a positive experience; an experience that doesn’t start and stop with a meal.

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The 5 Pillars of Customer Engagement Marketing Cover with Title

The 5 Pillars of Customer Engagement Marketing

Consumers have made a statement. They want tailored, personalized experiences and they’re willing to take their business elsewhere if a merchant can’t deliver. How can your business handle these demands? With customer engagement. To get a closer look at how customer engagement can help your business, let’s look at how it works. In this guide,

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Customer Engagement Predictions for 2019 and Beyond

We teamed up with five influential industry leaders to bring you our Customer Engagement Predictions for 2019 and beyond. From bleeding edge technology advancements to radical personalization efforts, the world of customer engagement is about to be rocked.

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Customer Engagement in the Era of Hyper-Personalization

There’s no denying that engaged customers are extremely valuable.  Engaged customers represent a 23 percent premium in terms of wallet share, profitability, revenue, and relationship growth.  But to succeed at customer engagement you need to offer a highly personalized customer experience. And, despite the massive upside, 70 percent of merchants fail to personalize their marketing campaigns.

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ROI of Customer Engagement Guide

Driving ROI Through Customer Engagement and Loyalty

Introduction Imagine your ideal customers. They likely return to your business locations often, love your products or services, encourage their friends to visit and spend more money each time. They have a strong, thriving relationship with your business. It’s important to understand their habits to effectively engage them and grow overall loyalty. Growing advocacy and

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Customer Engagement Challenges of C-Stores by Thanx

The Customer Engagement and Loyalty Playbook for Convenience Stores

Introduction Customer engagement can be tricky for convenience stores. Between 65 to 75% of convenience store customers buy gas but never enter the store, according to CSNews. So how do you engage with customers that pump, pay, and go? A strong customer engagement strategy is necessary for convenience stores to survive. The real profits are made on in-store

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The Race for Customer Loyalty

The Race for Customer Loyalty

Introduction Why your loyalty program is failing – but can still be fixed. Building customer loyalty is — and has to be — the primary focus of every business. Loyal customers spend more per purchase, visit more frequently, and are the number one source of new referrals. In fact, loyalty represents a business’s single most

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Car wash loyalty tips

The Customer Engagement Playbook for Car Washes

Introduction The car wash industry is intensely competitive, which makes it difficult to engage customers and create loyalty. Several factors directly influence car wash success including weather conditions, location, competition, and the time of the year. Without the right customer data in place, it can be difficult to tackle these challenges and engage customers in

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Customer Data Guide

The Undeniable Link Between Customer Data and Increased Revenue

Introduction The data revolution has become table stakes for companies that do business online, however, brick-and-mortar businesses still have a ways to go when it comes to collecting and using customer data. This guide will introduce offline merchants (restaurants, car washes, cafes, retailers, etc) to a new way of thinking about capturing and using customer

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The Ultimate Guide to Customer Engagement

The Ultimate Guide to Customer Engagement

Introduction How engaged are your customers? Engaged customers are loyal customers. They spend more, visit your business more frequently, and refer other great customers like themselves to your business.  Given the importance of customer engagement, it’s not surprising to learn that it’s a top priority for merchants, especially multi-location, offline businesses that rely on a

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