About the webinar:
Convenience stores have relied heavily on fuel and tobacco sales for a long time, but times are changing. When customers walk into a store they’re looking for more choices, especially when it comes to food. Healthy, fresh, and local is the new mantra. How can you know what your customers want? And how can you get them from the pump to the store to make a purchase? One surprisingly easy way is to use customer engagement and loyalty programs. This webinar will cover why change is coming to the convenience store world and how to use this change to drive growth.
You’ll learn:
- Key trends shaping the future of c-store growth
- Why customer engagement and loyalty is crucial to generating incremental revenue and in-store profits
- How to use customer engagement to drive growth
