Customer engagement
The 3 Types of Customers You Should Know
This blog highlights the 3 most common types of customers, provides insight into what motivates them, and gives tips on how you can connect with each type of customer in more meaningful ways.
What is customer lifetime value (LTV)?
Learn more about the single most important concept in the world of customer engagement: Customer Lifetime Value (LTV).
Announcing support for curbside service and banner alerts in web ordering
For customers using Olo alongside Thanx, we have recently released two important features. Support for Curbside Service Thanx web ordering now supports Olo’s curbside handoff mode. Guests can now choose “curbside” and enter information about their vehicle, to be included in their order information for staff. The feature makes it easy for staff to identify
9 Top Strategies for Driving Restaurant Guests to Order Direct
The convenience of third-party delivery has driven massive growth (up to 40% market share expected within the next few years according to Morgan Stanley) in online ordering revenue across the restaurant industry but the delivery providers, Uber Eats, GrubHub, PostMates, and DoorDash have been the primary beneficiaries, not restaurants. High commission rates (in many cases
7 tips on search engine optimization for restaurants
If you’re like many restaurant owners, you know SEO is something you should be focused on. But it’s hard to find the time to learn this whole new set of skills while also running a busy restaurant. SEO is the process of making it easier for a search engine (like Google or Yahoo) to help
How Technology Is Transforming Customer Experiences
Learn how to use technology to transform customer experiences from generic to personal.
4 Ways to Use Data to Delight and Engage Customers
Most merchants want to know how they can retain customers and drive more revenue. Back in the late 1800s, when five and dime stores were popular, owners strategically placed candy in the windows to encourage families to come in. Barbershops branded their stores with a unique spinning pole and offered a free shave with a
Drive Unlimited Subscriptions with Thanx Campaigns for Car Wash
With the Thanx Unlimited Campaigns for car washes, Thanx segments your customers based on the items they buy, including memberships and individual washes. Thanx then uses this information to identify the customers most likely to convert to unlimited membership plans and targets them with personalized messages and incentives.
How To Acquire a More Valuable Customer
In this post, we share how to acquire and retain valuable customers that will add to the value of the bottom line of your business by driving growth.
5 Customer Retention Tips to Use Right Now
To generate more revenue, many merchants assume they need more customers. Research shows 44% of companies focus on customer acquisition more than customer retention, but is that the right strategy for your business? Customer retention is the new acquisition. You may be able to generate more revenue by selling to your existing customers than you
4 Customer Acquisition Ideas You May Not Have Tried
If your current priority is to reach short-term revenue goals and expand your new customer base, here are 4 strategic customer acquisition ideas to try.
Hot Tips to Beat Seasonal Car Wash Slumps
There are several ways you can beat the seasonality of the car wash business in order to engage your customers all year round and grow your business. In this post, we’ll share tips for how to drive traffic to your car wash during off-peak days and times.
Why Monthly Unlimited Plans Are Good for Your Car Wash
We explain why monthly unlimited plans are the perfect way to grow your car wash revenue, encourage repeat business, and engage your customers.
Surprise and Delight Loyalty Brings Flexibility to Rewarding Customers
Today we’re excited to announce a new addition to the Thanx suite of customer engagement and marketing automation tools. This time around we have a huge surprise (pun intended). Our latest enterprise-level program, called Surprise and Delight, helps you create stronger relationships with your customers by offering delightful, unexpected rewards. The Surprise and Delight feature
Reimagining Customer Relationships
Advances in social media, technology, and customer relationship management and software have conditioned consumers to expect personal and individualized experiences from their favorite merchants and brands. In fact, 80% of consumers say they are more likely to do business with a company if it offers personalized experiences. Also, 91% of consumers said they would be
Why Brick and Mortar Businesses Must Embrace Technology
In this post, we’ll explore five different reasons why brick and mortar businesses must embrace technology now.
4 Eatertainment Trends That Get Customers in the Door
In this post we share four of the largest “eatertainment” trends that are taking hold of the dining industry.
Use Multi-Channel Communication to Engage Customers
We explain the benefits of multichannel marketing and explain why email, text, and push notifications are the trio of channels you should rely on.
5 Customer Engagement Campaigns We Love
Smart merchants are implementing unique campaigns to increase customer engagement and build strong relationships with their best customers. Here are five customer engagement campaigns we love just in time for Valentine’s Day.
5 Effective Methods to Increase Same-Store-Sales
Same-store sales (SSS) reveal how an existing location is performing and helps business owners and investors measure sales performance over time. Same-store sales are directly connected to customer satisfaction and it’s important for operators to increase SSS over time. In this post, we’ll review what same-store sales are and explain five ways that you can
How to Increase the Lifetime Value of Customers
In this post, we’ll share actionable tips to increase the lifetime value of your customers.
How to Capture Real-Time Customer Satisfaction
To help you better understand the value of customer satisfaction, we discuss why it matters and explain the best way to measure it.
3 Ways to Build Profitable Customer Relationships
In this post, we’ll share three ways you can build lasting and profitable customer relationships.
The Future for Restaurants in an On-Demand World: Webinar Recap
Thanx, recaps a recent webinar about how restaurants can successfully utilize off-premise dining and marketing personalization to take share.
How to Combat Declining Restaurant Traffic
In this post, we’ll cover effective strategies to increase foot traffic to boost revenue.
5 Things to Look for in a Customer Engagement Platform
In this post, we’ll review 5 essential things you should look for when evaluating which customer engagement platform is the right one for you and your growing business.
Using Google Reviews to Drive Traffic to Your New Location
In this post, we’ll share how you can drive traffic and attract customers to your new location using reputation management and online Google reviews.
23 Customer Engagement Statistics
In this post, we share important customer engagement statistics that every marketer needs to build successful campaigns and increase loyalty with their best customers.
5 Digital Customer Engagement Tactics That Increase Revenue
In this post, we share five digital customer engagement tactics that every business can use to increase revenue and customer engagement.
5 Excellent Customer Engagement Examples to Emulate
In this post, we share 5 excellent customer engagement examples from real-life businesses that can help you retain customers and grow revenue.
Customer Engagement Strategies and Tips from the Pros
We’ve partnered with the experts from the Customer Success team at Thanx to share their favorite customer engagement strategies with you.
How to Go from Unknown to Personal Customer Relationships
In this post, we explain how you can go from unknown, anonymous customers to personal relationships all while not breaking the bank.
What is the Definition of Customer Engagement?
In this post, we’ll explore the definition of customer engagement, provide some compelling reasons why business leaders care about customer engagement, and how to give your customer engagement a boost.
How EVO Entertainment Uses Feedback to Engage Their Best Customers
Discover how EVO Entertainment captures guest feedback and responds in real-time to increase customer engagement and build relationships.
Zips Car Wash Builds Engaging Customer Relationships Using Thanx
Learn how Zips Car Wash uses email marketing and Thanx Campaigns to build engaging relationships with their most valued customers.
6 Digital Marketing Resources for Car Washes
Discover six digital marketing resources to help your car wash save time, engage, acquire, and retain customers plus, increase revenue and ROI.
Customer Engagement Done Right: Introducing Thanx Campaigns
We’re thrilled to announce the launch of Thanx Campaigns to help save you time and increase revenue for your business.
How to Use Customer Engagement to Support a New Store Opening
In this post, we explore the ways in which customer engagement can support a successful new store opening or move.
Customer Engagement Metrics 101
In this post, we explain why measuring customer engagement can be a challenge, the difference between engagement metrics and vanity metrics, and give you a solution to access engagement metrics that prove your ROI.
How Customer Engagement and Retention Go Hand in Hand
In this post, we’ll discuss how customer engagement relates to retention and different ways you can make sure your customers stay loyal to your business.
4 Customer Engagement Strategies You Need to Know
In this post, we’ll introduce customer engagement strategies that work to engage customers, increase revenue, and keep your business top of mind with your best customers.
How to Increase Average Check Size Using Birthday Rewards
Engaging your customers with birthday rewards is a great way to increase average check size and drive incremental revenue and ROI. Learn how.
How More Satisfied Employees Lead to Better Customer Engagement
In this post, we discuss five different ways you can increase employee satisfaction to engage and retain customers.
4 Ways to Use Data to Understand Your Customers
Hw you can capture and use customer data easily? Great question. Here are four ways you can use data to understand your customers better.
8 Digital Marketing Resources for Convenience Stores
In this post, we’ll review 8 digital marketing resources and tools every convenience store can use to enhance their digital marketing strategies.
5 Ways C-Stores Can Go from Transactions to Customer Engagement
C-stores struggle to get consumers from the pump to the store. In this post, we share 5 customer engagement tips to go from transactions to meaningful revenue for your c-store.
31 Customer Engagement Statistics for Every Business Owner
In this post, we share 31 eye-opening statistics that show the importance and effectiveness of customer engagement.
Boost Customer Engagement and Retention with Loyalty Tiers
We’re excited to announce Loyalty Tiers to engage your best customers with tiered rewards. Read all about it.
How to Measure the Impact of Your Email Marketing in Revenue, Not Opens and Clicks
In this post, we’ll examine the difference between vanity and engagement metrics and why measuring revenue impact is the holy grail.
How Wawa Gets Customers from the Pump to the C-Store
Here’s a look at four things Wawa C-stores do to engage their customers and get them from the pump into the store driving incremental revenue and loyalty.
4 Ways Customer Engagement Can Fuel C-Store Growth
In this action-packed post, we’ll explore four ways c-stores can fuel growth through effective customer engagement.
5 Customer Engagement Best Practices That Drive Results
Customer engagement is about building an emotional connection with your customers. More than half of merchants (54%) said that customer experience is their most important area of focus, according to Adobe. The more engaged a customer feels, the more likely they will spend more, visit more, and refer your business to their friends. In this
The ROI Impact of Winback Campaigns
In this post, we share how Winback campaigns engage lost customers, deliver impactful ROI, and create abiding customer relationships.
Four Challenges of Convenience Store Customer Engagement and Loyalty
In this post, we explore four challenges that convenience stores face when it comes to customer engagement and loyalty.
Customer Engagement and Loyalty Dos and Don’ts
To help you understand some of the common dos and don’ts of customer engagement, we created this helpful infographic.
How to Power Customer Referrals for Your Business
Discover how to identify your most loyal customers and get more like them.
Cross-Channel Customer Engagement for Offline Businesses
Consumers today move seamlessly between channels, platforms and devices. Learn how a customer engagement platform can help you crush the cross-channel game.
The Homestretch Effect and How it Impacts Revenue
Discover what the Homestretch Effect is and how it motivates consumers to spend more, which drives revenue for your business.
5 Ways to Win Back Lost Customers
In this post how you can identify when you’re about to lose a customer and five actionable ways to win them back.
Why One-Size-Fits-All Customer Engagement Fits None
One-size-fits-all messages are a thing of the past for merchants trying to engage their customers. Discover why you need to use personalization and segmentation.
How Sgt. Clean’s Washes up Customer Loyalty
Learn how a multi-location car wash based in Ohio keeps their most loyal customers engaged and coming back using data-based customer loyalty insights from Thanx.
The Overspend Effect and What It Means to Your Bottom Line
In this post we unpack what the overspend effect is, what it means to your bottom line, and additional metrics you can use to build relationships with your customers.
Integrated Loyalty and Email Powers Robust Customer Engagement
Thanx has made sending targeted emails to customers (with no requirement of an offer or discount) a snap. Read all about it.
Is Delivery Costing You Your Customers and Margins?
In this post, we explain the dark side of delivery for your restaurant. From loss to margins to controlling the customer experience, it could be costing you more than you think.
Targeted Campaigns Move Marketing from Generic to Personalized Effortlessly
Today, we’re excited to announce a new customer segmentation engine that helps group consumers into logical, personalized categories and allows our merchants to engage customers personally based on over 40 attributes.
The Beginner’s Guide to Customer Engagement and Loyalty
In this guide, we’ll discuss what customer engagement and loyalty are, why they are important, and how you can grow your business by knowing and understanding who your best customers are.
How to Stop Blasting Your Customers and Start Marketing Smarter
Email blasts are so 1999. In this post, we share 7 smart marketing to help your business increase revenue and drive stronger customer loyalty.
3 Things You Can Learn From Customer Sentiment
In this post, we’ll review three things customer sentiment can teach you, and what actions you can take to increase satisfaction, retention, and customer loyalty.
3 Ways to Re-Engage Your Customers
When a customer breaks up with you, it’s the worst. One minute they’re happy, repeat customers and then they disappear. But, you have the power to do something about it. You can use re-engagement to bring them back and often get them spending and visiting more frequently. Bringing customers back is worth your time. Research
Why Data-Driven Relationships are Key to Happy Customers
Did you know the average person is exposed to more than 5,000 ads every single day? How can your business stand out amongst all that racket? The key to attracting and retaining happy customers in our noisy digital age is data. By using a customer engagement platform that collects customer information, you can get a better
5 Tips to Extend Your Customer Service on Social Media
This article has been reposted, with permission, as part of a content collaboration with Main Street Hub. You know how important it is to show your guests excellent customer service when they come into your business, but did you know that consumers have high expectations for business’ online customer service too? In fact, 67% of consumers now utilize networks like Twitter
Here’s Why All Salons Need a Customer Loyalty Program
Salons have one goal in mind; to fill their chairs and appointment books. Customer loyalty programs can help them reach that goal. Client booking software is great… but it falls short in a few critical ways. To make booking more convenient for clients, many salons have started using appointment booking software, like DemandForce, Millennium,
What a Great Loyalty Program Can Teach You About Your Customers
Customer loyalty isn’t just about punch cards — more sophisticated programs are taking their place. Read on to see how modern loyalty programs are driving a deeper understanding of customers and their behavior for previously underserved industries.
How C-Stores Can Fight Competition
True to the category name, everything about C-Stores is designed for convenience. They are easy to access, easy to navigate, and are typically open around the clock. But savvy owners and marketers are realizing that relying on location and convenience alone isn’t enough when you’re looking to drive revenue.
Why Chipotle’s rewards program won’t fix their customer loyalty problem
Chipotle just released the details of Chiptopia, their customer rewards program. While it’s laudable that Chipotle is venturing into the world of customer retention, this program is more “mild” than “hot” when it comes to creating long-term loyalty.
How businesses can fix bad Yelp reviews
There’s nothing worse than receiving a negative Yelp review — especially when it could have been prevented by some simple communication. Here’s how smart businesses address unhappy customers before they go on a Yelp rampage.
Where Customer Loyalty Stands Today
Whether it’s a restaurant buying better meat to improve quality, or a car washpurchasing top-of-the-line equipment to improve satisfaction — every business decision is motivated by making customers more loyal. However,
- If you polled 100 business owners and asked, “Do you care about loyalty?”, only 95%+ would agree, “Yes.” We should see 100% consensus.
- If you asked these same business owners, “Do you care about retention marketing?”, maybe 60% would agree “Yes.” Should be 100% consensus.
- If you further narrowed the question to, “Do you care about loyalty programs?”, you might see 30% in agreement. And yes, consensus here should also be 100%.
There’s only one conclusion we can draw from the above — “customer loyalty” suffers from an identity crisis.
Improve Customer Satisfaction Using New Incentives
Thanx recently participated in Mediaplanet’s Loyalty and Rewards initiative: industry thought leaders united to shed light on customer satisfaction and how to create beneficial merchant / customer relationships. You can pick up a copy of the Loyalty and Rewards publication in the March 13 edition of USA Today.
Customer Engagement Strategies: A Recap
The COLLOQUY Loyalty Census sets out to deliver insights and trends on customer engagement strategies – specifically everything related to loyalty, retention, and rewards. Key topics include: the number of loyalty memberships in the U.S., what types of campaigns companies have in place, what’s working, and what’s not. The following are direct quotes from the online conversation and what they mean for businesses and merchants looking to improve their consumer engagement.
Top 10 Pizza Marketing Strategies You’re Not Using
Here are the top 10 pizza marketing strategies you’re not using that can lead to increased revenue and improved customer engagement and loyalty.
The Current State Of Customer Engagement Strategies
Discover how Pickleman’s Cafe used customer engagement strategies to slower times and days and generate 30% more revenue for their business.
At the other end of the spectrum, Wednesday traffic tends to register far below other days. So, Pickleman’s marketing team put together its collective heads to figure out what to do. The result? Double Progress Wednesdays – which ended up transforming the entire identity of a Wednesday.
Winback. It’s What’s for Customer Retention
~72%. In a recent data study we did at Thanx across more than 15 million transactions and 15 industries (more specifics to come at the end of this month), that’s the percent of loyal customers that visit a business only once in a 6-month period. To me, that number is mind-blowing. Think of the revenue gains a company could earn from reducing that number just 5%. And that’s the whole idea behind what we’ve built. Here’s how it came to be.