Customers
5 Customer Engagement Campaigns We Love
Smart merchants are implementing unique campaigns to increase customer engagement and build strong relationships with their best customers. Here are five customer engagement campaigns we love just in time for Valentine’s Day.
How Garcia’s Loyal Customers Are Driving Business Forward
Learn how Garcia’s tapped their incredibly loyal customers and staff, to help them build a wildly successful customer loyalty program in just a few months.
The Power of Customer Data for a Small Business
In the middle of 2016, a Hotze Health & Wellness Center employee came back to work after breakfast at Kolache Factory and told the staff that she had just experienced the coolest, most effortless loyalty program. She thought that it was a perfect solution for their center, a collection of three wellness businesses under one
Choosing a Loyalty Program: How Home Run Inn Found Perfect Fit
With so many different types of loyalty programs out there, how do you choose the right loyalty platform for your brand? Learn about how Home Run Inn made the decision to implement an automated, data-driven loyalty program through Thanx.
The 2017 Thanx Awards
It’s that time of the year again — In this blog post, we turn our attention to the customers who have shown loyalty to their favorite shops and restaurants in extraordinary ways. Since everyone loves an end of year wrap-up, we present to you: The 2017 Thanx Customer Awards.
We always knew our users were the best… and our data holds the proof! As we head into 2017, we wanted to give Thanx to our super users from 2016. For the third year in a row, we’re acknowledging our outstanding Thanx-ers in our annual Thanx awards (basically the Oscars of loyalty). All of our merchants have extraordinary VIP customers, but these customers in particular really stood out. From frequency to advocacy to feedback, you’ll be amazed at how these VIPs engaged with their favorite merchant
Dewey’s Pizza: Building a Rewards Program with Thanx
Thanx CEO, Zach Goldstein, and Dewey’s Pizza Managing Partner, David Igel, discussed how winning loyalty progams differ from the status quo. In order to retain and engage customers long-term, a loyalty program must add value — not additional steps and confusion — to the customer experience. Here’s how Dewey’s developed a restaurant marketing strategy bold enough to fuel growth, while staying consistent with their focus on hospitality and experience.
Car Wash Customer Engagement with Jimmy Starnes, Wash Me Fast
Figuring out how to improve customer engagement can make or break a multi-location car wash’s future. With more engaged customers, car washes see more frequent visits, higher average spend, and significantly improved lifetime value — i.e. everything required for long-term success
In this video interview, Wash Me Fast Chief Strategic Officer Jimmy Starnes explains exactly how he uses new technology to drive higher levels of customer engagement. Watch to learn specific ways that car washes can use tools like 2-way feedback and winback marketing to increase sales and maximize profit.
The 2016 Thanx Awards
As the new year starts, it’s that time again — to appreciate what brought us joy in 2015. Our annual custom says to have a glass of something nice in one hand, and a cookie in the other, so arm yourself accordingly.
Here at Thanx we don’t miss out on any opportunity to honor our esteemed users. As we usher in the 2016 New Year, it’s time to celebrate the previous one with the 2nd Annual Thanx Awards. This year’s winners exemplify why engaging with your best customers creates a meaningful impact on your business. Without further ado, we’d like to call special attention to some extraordinary Thanx VIPs!
Commence drumroll….
Improving Customer Satisfaction — Maura Feingold
Figuring out how to improve customer satisfaction can make or break the future for restaurants and retailers. With more satisfied customers, brands see more referrals, more frequent visits, higher average check sizes — everything required for long-term success.
In this video interview, Wednesday Seven owner Maura Feingold explains exactly how she uses feedback to delight customers and ensure a top-notch experience at every visit. Watch to learn specific ways that leading brands like Tomatina have transformed feedback and VIP marketing into sales-creating assets.
Improving Customer Loyalty — CEO Leslie Silverglide
CEO Leslie Silverglide explains exactly how Mixt Greens has improved customer loyalty. Watch to learn the strategies she’s put in place to grow Mixt Greens into one of the most successful eateries in California.
Customer Relationship Marketing Fuels Shenaniganz Growth
Shenaniganz, a Dallas-based family entertainment center with bowling, laser tag, miniature golf, go-karts, and other attractions, was accustomed to seeing huge spikes in customer traffic during vacation breaks and holidays. The company’s marketing team suspected that these spikes occurred because most customers only visited on special occasions, and thus sought a solution for garnering more regular visits and visitors.
Rather than working off of speculation alone, Shenaniganz commissioned an in-depth analysis of customer behavior. Their results were remarkable: 52% of customers had only visited one time and over 86% of customers had not returned in 4 months. Armed with this staggering insight, Shenaniganz implemented a data-driven customer relationship marketing and rewards program with the goal of increasing sales and customer satisfaction.
What I Learned From Launching a New Customer Retention Program
At Showmars, 80% of what we do is driving repeat business by giving each customer who walks through the door an experience that makes them want to come back.
Case Study: Mixt Greens Gets Rid of Plastic Cards to Improve Retention
Many businesses opt for a plastic card solution to try to incentivize customers to return to their stores more frequently. The problem is, however, that plastic card programs result in high churn rates and fail to change customer behavior. In a new case study, Mixt Greens demonstrates how a better customer experience can positively impact the bottom line.
Case Study: How Showmars Used Loyalty Rewards To Increase Revenue
Showmars, a rapidly growing 30-location restaurant brand based in Charlotte, has found success by developing strong relationships with customers. A new case study featuring commentary from Executive Vice President David Prosser analyzes how Showmars rolled out an effective loyalty rewards program to make customer relationships even better.